Fall 2009 was the one where two young men raised in quite different backgrounds - one from the suburban streets and parks, the other from the bourgeois knives and forks -met up and melted together into one. Inspired from one another's lifestyle, attitude and way of dressing and both agreeing on a monotonous way and view on fashion, they chose to blend the best of both worlds and make a unique product out of it.
Two months from the capturing of the idea, a sample t-shirt was sent and a sales tour was set up the following week. Several concept stores were hooked and the rest is history. Love will never change, its timeless and for everybody.